Department Member, Design
School of Design
About
"Meaning-centered design" is the focal point of my research and practice interests.
My interests in lie in both theory and practice of design and innovation. I have experience generating value for large, mid-sized and startup companies through applying design semiotics, ergonomics and human factors to design of products and services.
Skills and expertise in uncovering wider and deeper social meanings and generating lateral thinking for brands and translating it into clear and actionable recommendations for branded solutions, whether:
- Strategic Thinking and Innovation Pipelines (including brand positioning, brand and category audits)
- 3D product development
- 2D Packaging development
- Retail Space design
- Organisational Culture
- Communications and Advertising (whether face to face or indirect)
Specialties
Expertise in semiotics, discourse analysis, ethnography and critical cultural studies translated into:
- Legacy and historical analysis; locating fundamentals; culturally-grounded trends and emergent meanings
- Mythology exploration & development
- Cultural meanings and opportunities in consumer discourse
- Visual analysis of objects, spaces
- Sensorial signs and symbols, including colours/materials/finishes
- Trends Research and Forecasting
Contact Information
| Homepage: | |
| Address: | School of Design |
| Telephones: |
+44 113 343 8082 +44 113 34 33704 (Fax) |
